In partnership with Lincoln Property Company, STHRN launched Echo Room, Atlanta’s hi-fi dive bar dedicated to the art of analog sound. Inspired by Japan’s legendary Jazz Kissas and rooted in Atlanta swagger, the bar offers a nightly soundtrack curated by vinyl selectors, paired with a thoughtful cocktail program. Tucked inside a former tire shop in West Midtown, Echo Room is intimate, unpretentious, and built for music lovers who believe the needle drop sets the night in motion.